Marty Schaffel

Avoid This One Common Mistake with Marty Schaffel

Marty Schaffel made one mistake that almost cost him his entire business. In that moment he had to reinvent himself and today, the company’s sales are over $1.4 billion. Tune in to this week’s Million Dollar Monday as Schaffel shares his story and key advice about creating success through business, management and mentorship.

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More about Marty Schaffel…

Marty Schaffel started Audio Visual Innovations in 1979 by selling Kroy lettering machines and grew the company to $1.4 billion in annual revenue. Today, the company is known as AVI-SPL and is one of the largest providers of collaboration technology solutions. Schaffel continues to be involved in business ventures and teaches entrepreneurship at the University of Florida. He imparts key lessons about diversifying our customers and suppliers; managing through empowering people; and mentoring others to success.

More about Million Dollar Monday…

Million Dollar Monday features real successful people with real useful advice for entrepreneurs and people with big dreams. This series is hosted by Greg Muzzillo who many years ago started his own company called Proforma with a small investment of $200 and a lot of big dreams. Thanks to solid advice from some real successful people, Proforma is now a $500 million leader in the printing and promotional products industry with over 600 franchise offices throughout North America. Today, Muzzillo’s big dream is to help aspiring business owners and sales professionals reach their big dreams.

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About The Author

Greg Muzzillo started Proforma as an industry distributor in 1978. The company grew quickly and in the early 1980s Proforma was recognized for three consecutive years on Inc. magazine’s list of the 500 fastest-growing companies in North America. In the late 1980’s Proforma introduced its membership program to empower distributors to retain their business ownership and independence, and to share in sales and marketing resources, purchasing power with industry suppliers, one back office including all billing, accounting, vendor payments, cash flow, computer systems and more. Today Proforma has over 600 Members and is the $500 Million leader in the Promotional Products and Print Industry. Proforma’s record breaking success includes having 18 of its Affiliates named to Inc. Magazine’s 2020 list of the 5,000 fastest-growing companies and 193 Affiliates achieving its Million/Multi-Million Dollar Club with sales up to $38 million.