How Trade Associations and Strong PR Can Grow Your Business

David McKinnon, one of the most accomplished franchise builders in the world, discusses his passion for franchising and key advice to grow your business. As Co-Founder of Service Brands International, he built Molly Maid, Mr. Handyman and other companies to represent nine brands with nearly 2000 franchises in eight countries. He talks about the importance of trade associations and his involvement with the International Franchise Association. Tune in to this week’s episode of Million Dollar Monday to hear more.

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More about David McKinnon…

David McKinnon is an exceptional franchise builder and one of the nation’s most accomplished entrepreneurs. He is Co-Founder of Service Brands International (SBI) and built the umbrella company to represent nearly 2000 franchises and 9 brands in more than a half dozen countries. McKinnon is dedicated to using his skills and knowledge to help young entrepreneurs thrive in the franchising world and achieve their dreams and ambitions. He provided a sizeable endowment to the International Franchise Association’s (IFA) Educational Foundation for the funding of its “NextGen Franchising” program, and actively participates in judging the global contest that occurs annually. McKinnon has been recognized as Entrepreneur of the Year by the IFA for his “entrepreneurial spirit” and innovation.

More about Million Dollar Monday…

Million Dollar Monday features real successful people with real useful advice for entrepreneurs and people with big dreams. This series is hosted by Greg Muzzillo who many years ago started his own company called Proforma with a small investment of $200 and a lot of big dreams. Thanks to solid advice from some real successful people, Proforma is now a $500 million leader in the printing and promotional products industry with over 600 franchise offices throughout North America. Today, Muzzillo’s big dream is to help aspiring business owners and sales professionals reach their big dreams.

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About The Author

Greg Muzzillo started Proforma as an industry distributor in 1978. The company grew quickly and in the early 1980s Proforma was recognized for three consecutive years on Inc. magazine’s list of the 500 fastest-growing companies in North America. In the late 1980’s Proforma introduced its membership program to empower distributors to retain their business ownership and independence, and to share in sales and marketing resources, purchasing power with industry suppliers, one back office including all billing, accounting, vendor payments, cash flow, computer systems and more. Today Proforma has over 600 Members and is the $500 Million leader in the Promotional Products and Print Industry. Proforma’s record breaking success includes having 18 of its Affiliates named to Inc. Magazine’s 2020 list of the 5,000 fastest-growing companies and 193 Affiliates achieving its Million/Multi-Million Dollar Club with sales up to $38 million.