If you can count on anything, it’s change. No matter how detailed your sales strategy is or how prepared you feel, unforeseen circumstances always pop up—often at the least convenient times. As a Sales Professional, you’ve probably faced your share of industry-disrupting challenges—a global pandemic, natural disasters, and new trade policies just in the last few years. But what if you didn’t have to face these obstacles alone?  

Partnering with an industry veteran like Proforma can take the guesswork out of navigating unpredictable times. Over the last 45 years, Proforma has grown to become the $650+ million leader in the print and promo industry, enduring decades of change and helping Sales Professionals like you adapt and increase their sales growth. We’ve identified three essential sales tools that can keep your career on track through industry changes and set you up for long-term success.  

 1. Financial Support 

Cash flow is at the core of closing a deal. Proforma provides the financial backing for Sales Professionals to pursue larger accounts they may not have the opportunity to go after on their own. During volatile economic times, the question of whether customers can meet a vendor payment schedule can create stress for everyone. Proforma offers Sales Professionals peace of mind through credit insurance programs, which can protect vendor relationships and your reputation. Access to cash flow can free up money and mental space so you can focus on growing your sales with confidence.

 2. Strong Relationships 

It’s not what you know; it’s who you know. A strong network and valuable connections can help carry any Sales Professional through uncertain times. When unforeseen circumstances impact product supply chain or logistics channels, the ability to access alternatives can make or break a deal. Proforma has a vast network of dependable Supplier Partners that Sales Professionals can tap into to secure better pricing and ensure timely shipping for customers. Delivering high-quality products and services increases customer confidence, boosts loyalty, and encourages repeat business.   

 3. A Trustworthy Team 

There is power in numbers. When you pool talents together, you can unite strengths and leverage opportunities. When Sales Professionals become part of the Proforma Family, they gain access to a team of experts, professional development resources, and industry-specific training. When you have a trustworthy team backing you, not only can you withstand change, but you can come through it even stronger.

As a Sales Professional, you’ve likely experienced your share of ups and downs. You may not know what tomorrow holds, but when you are part of Proforma, you know you won’t have to face it alone—we help Sales Professionals navigate the lows and celebrate the highs. The next time external circumstances shake up the industry, you can be prepared to face challenges head-on by partnering with an industry leader like Proforma, who can provide the tools you need to grow your success.   

Learn more about joining the Proforma family. Schedule a call today.