If you can count on anything, it’s change. No matter how detailed your business plan is or how prepared you feel, unforeseen circumstances always pop up—often at the least convenient times. As a business owner, you’ve probably faced your share of challenges—a global pandemic, natural disasters, and new trade policies just in the last few years. But what if you didn’t have to face these obstacles alone?  

Partnering with an industry veteran like Proforma can take the guesswork out of navigating unpredictable times. For more than 45 years, Proforma has been a leader in the print and promotional products industry, enduring decades of change and growing to a $650 million company in the process. With nearly half a century of experience, Proforma has identified three critical elements that help Distributor Owners sustain their businesses through times of uncertainty and set them up for long-term success.   

 1. Financial Support 

To make money, you must spend money. There is a reason why this saying has been around for thousands of years. Cash flow is at the core of a business. In fact, 82% of small businesses fail due to cash flow problems1. Proforma provides financial backing for businesses to pursue deals they may not have the opportunity to pursue on their own. In addition to empowering Owners to go after larger accounts, Proforma provides peace of mind through credit insurance programs. Access to cash flow and protection of funds free up money and mental space, so Distributor Owners can focus on the bottom line: growing their business with confidence.  

 2. Strong Relationships 

It’s not what you know; it’s who you know—another truth that stands the test of time. A strong network and valuable connections can help carry any business owner through uncertain times. When unforeseen circumstances impact product supply or logistics channels, the ability to adapt and access alternatives can make or break a company. Proforma has a vast network of dependable Supplier Partners. Distributor Owners can leverage the relationships Proforma has established to secure better pricing and ensure timely shipping. Delivering high-quality products and services increases customer confidence, boosts loyalty, and encourages repeat business.    

 3. A Trustworthy Team 

There is strength in numbers. When you pool talents together, you can leverage strengths and shore up weaknesses. Sometimes, the best way to navigate times of uncertainty is to have a guide walk you through unfamiliar territory. When Distributor Owners become part of the Proforma Family, they gain access to over 200 Support Center Team Members who are available to help with everything from Marketing to eCommerce support to Success Coaching. A team you can trust can support you to withstand change and come out stronger on the other side.    

As a business owner, you’ve likely endured your share of ups and downs. At Proforma, we help Distributor Owners navigate the lows and celebrate the highs. You may not know what tomorrow holds, but when you are part of Proforma, you know you won’t have to face it alone. The next time external circumstances shake up the industry, you can be prepared to face challenges head-on by partnering with an industry leader like Proforma, who can point you in the right direction.   

Learn more about joining the Proforma family. Schedule a call today.