Scale sales with smart eCommerce

solutions 

The right eCommerce solution can increase customer satisfaction, reduce overhead, streamline operations, and drive business growth. From internal-facing stores that offer customizable uniforms, supplies, award programs, and more, to external-facing retail stores that showcase everything from brand essentials to seasonal products, every business and organization needs an optimal eCommerce platform to strengthen their brand presence and boost sales.

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7 Features Shoppers Want in an Online Store

With global eCommerce sales expected to reach $7.89 trillion by 2028, it’s safe to say that eCommerce is the future of purchasing. As a solutions provider, are your business customers currently offering their shoppers an online store that best meets their needs?   

From internal-facing stores that offer customizable uniforms, supplies, packaging, and more, to external-facing retail stores that showcase everything from brand essentials to seasonal products, every business and organization can utilize an eCommerce platform to strengthen their brand presence and boost sales.  

The right eCommerce solution can increase customer satisfaction, reduce overhead, streamline operations, and drive business growth. We are sharing seven features that shoppers want in an eCommerce platform, so you can help your customers determine if they’re using the best online store platform for their business.  

1. Responsive Interface – Customers want stores that load quickly, are easy to navigate, and accessible when and where they need them—whether that’s on a computer, tablet, or phone.
2. Smart Stores – Shoppers don’t want to have to hunt for a product they’ve already ordered and liked. They want online stores that can track product preferences, order patterns, and more, so their return visits are speedy and satisfying.
3. Secure Shopping – Customers want to know that they can make online purchases safely and that their information will be protected. eCommerce platforms that are PCI compliant and SOC 2 certified help ensure secure payment processing and the protection of customer data. 
4. Reliable Platform – Customers want to know if the eCommerce platform they’re using is dependable. ProStores® is an established eCommerce solution that has processed millions of eCommerce transactions. A proven platform has fewer bugs, higher transaction volumes, and can instill customer confidence, leading to more online purchases.
   
5. Personalization Made Easy – Shoppers seeking to personalize products want to do so efficiently. A user-friendly interface and tools like previews and proofs enable customers to visualize what their customized product will look like.
   
6. Convenient Checkout – No one wants to have to fill out pages of information to make an online purchase. eCommerce stores that offer features to streamline the checkout experience, like Single Sign-on (SSO), Save for Later, and Guest Checkout, are more likely to lead to successful purchases, happy customers, and repeat shopping.
   
7. Confidence in Delivery – Shoppers want to know that their purchase will arrive promptly and in good condition. eCommerce platforms that have negotiated shipping rates, order tracking and notifications, and other innovative delivery features can help secure the best shipping prices and windows, and keep customers informed at each step of the process. 

Shoppers want stores that work for them—not make them work. And savvy businesses want scalable eCommerce solutions that are packed with features to help retain current customers, reach new ones, and expand their customer base.  

Proforma’s industry-leading eCommerce platform, ProStores®, empowers Sales Professionals to provide scalable online store solutions to customers of every size and projects of every scope. With the backing of a dedicated ProStores® team, Sales Professionals at Proforma can sell and support a full suite of eCommerce solutions with ease.