Blog Archives - Proforma

The Rule of the Beach Fire

I love being at the beach. One of my favorite things is to have a great log fire at the beach. Here’s the first rule of the beach fire: It takes many logs to have great log fire. If one of the logs rolls out of the fire, it fizzles out and sizzles out. It’s virtually

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The Eggs in one Basket Problem

We’ve all heard the expression “don’t put all your eggs in one basket.” However, there are many people who let their quality of life rely too much on one factor. This becomes glaringly apparent during a financial downturn.

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The Easiest Sale

Many of you reading this are wondering where to get more sales. There are only 4 possibilities for creating more sales. In order of the easiest sale they are: 1. Sell an existing product to an existing customer 2. Sell a new product to an existing customer 3. Sell an existing product to a new

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Re-Ignite Your Joy

Let’s face it, most folks have experienced some very tough times in their business and in their life over the last couple of months. Many have come face to face with some great loss – loss of sales, loss of income and loss of strategies that worked for years, even decades.

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Pivot to Profit

We are all learning some new vocabulary during these times. Words like “shelter in place,” “social distancing” and “herd immunity.” Another word I strongly recommend people learn is PIVOT. Pivot simply means to “turn.” Many people reading this need to learn to pivot or turn. To pivot to new types of companies wide open for business.

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Pick One: A Math Problem. A Math Solution.

Let me encourage you to see the math solution, not the math problem. I am hearing lots of news and talk about what percent of industry sales are down. Some are saying industry sales are down 70%. Others are saying industry sales are down even more. If you listen to how much industry sales are

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