About Us

With over 40 years of experience and nearly $500 million in sales, Proforma is The Technology and Business Success Leader in the promotional products, printing and packaging industry.

Our record-breaking success includes having 25 of our Affiliate Owners named to Inc. Magazine’s 2019 list of the 5,000 fastest-growing companies. In 2019, we celebrated 193 Affiliate Owners achieving our annual Million Dollar Club with sales ranging from $1 million to $40 million. The Proforma Million Dollar Club is the largest collection of million dollar and multi-million dollar Affiliate Owners in the industry.

Various Proforma Million Dollar Club insignia.

Our Mission

Our mission is to help our Affiliate Owners’ and Sales Reps’ dreams come true by helping to: maximize their sales, maximize their profit potential, maximize their security and maximize their free time for the important things in their lives. In turn, the dreams of our Owners, Support Team Members and Preferred Vendors will come true.

Our Vision

Proforma is an emerging worldwide family that helps each other’s dreams come true. Our superior relationships and brand recognition positions us as the preferred distribution channel for graphic communications products and resources.

We are Family

The Proforma Family is a network of over 600 independent business Owners, 200 Worldwide Support Center Team Members and 400 Preferred Suppliers who value collaboration and camaraderie. Our Family comes together each year to share advice, inspiration and encouragement at our Annual Convention & Family Reunion, Million Dollar Club Event and Elevate Planning Meetings.

Watch this short video to learn what it’s like to be part of The Proforma Family.

We are Family

The Proforma Family is a network of over 650 independent business Owners, 200 Worldwide Support Center Team Members and 400 Preferred Suppliers who value collaboration and camaraderie. Our Family comes together each year to share advice, inspiration and encouragement at our Annual Convention & Family Reunion, Million Dollar Club Event and Elevate Meetings.

Watch this short video to learn what it’s like to be part of The Proforma Family.

Our Executive & Strategy Team

We work hard for your business success!

Proforma Founder Greg Muzzillo

Founder

Greg Muzzillo

Greg founded Proforma, a
$20 million distributorship, in 1978 and began franchising in 1986. He oversees business development and marketing initiatives for the organization.

Vera-Preferred-5X5

CEO

Vera Muzzillo

Vera joined the company as CEO in 2001 and focuses on maximizing strategic development opportunities, provides oversight to technology advancements, finances and operations.

Proforma President Doug Kordel

President

Doug Kordel

Doug joined Proforma in 2003 and oversees the development of leadership and management teams, communication, growth strategies and all legal affairs for the organization.

Proforma Chief Financial Officer Rick Hileman

Chief Financial Officer

Rick Hileman

With the company since 1994, Rick oversees administrative, financial and risk management operations while providing financial assistance for Affiliate Owners.

Proforma Chief Technology Officer Brian Carothers

Chief Technology Officer

Brian Carothers

Brian joined Proforma in 2015. He manages our 85+ member technology team and leads the development of Proforma’s business management technology platform, ProVision.

Proforma Chief Strategy Officer Stan Maxwell

Chief Strategy Officer

Stan Maxwell

Stan works closely with the Technology Team to help drive the development of ProVision, leads the management of external partners and identifies internal process optimization.

Proforma Chief Marketing Officer Deanna Castello

Chief Marketing Officer

Deanna Castello

Deanna has been part of the Proforma team since 2003 – she advises and oversees the creation of multi-level, comprehensive marketing programs for Affiliate Owners.

Proforma Chief Sales Officer Tom Rizzi

Chief Sales Officer

Tom Rizzi

A leader since 2014, Tom helps Affiliate Owners identify, strategize and win major account opportunities alongside recruiting talented sales reps for their teams.

Proforma Vice President of Strategic Partner Development Michele Cardello

Vice President of Strategic Partner Development

Michele Cardello

Michele joined the team in 2014 and leads efforts to develop and implement programs that maximize the value of our Strategic Partner relationships.

Proforma VP of Credit Risk Management Angela Jolliffe

VP of Credit Risk Management

Angela Jolliffe

Angela joined Proforma in 2006 and oversees the Business Advisors, Accounts Receivable, Compliance & Credit Insurance program.

Proforma Director of Operations Eric Sebor

Director of Operations

Eric Sebor

Eric joined Proforma in 2012 and plays a critical role in Owner Onboarding, Training, Support Desk and IT Operations.

Proforma Director of eCommerce Hiren Patel

Director of eCommerce

Hiren Patel

Hiren joined Proforma in 2015 as the eCommerce Department Technical Lead and Sr. Sales Engineer. He oversees multi-million dollar project implementation for online company stores.

Our Business Development Team

We work hard to identify the best opportunity for you!

Director of Business Development

Vanessa M. Edwards

Vanessa helps grow the Proforma Family through recruiting new distributor owners and helping current Affiliate Owners develop their businesses to reach their dreams.

Senior Business
Advisor

John Campbell

John joined the Proforma Family in 1986 and assists hundreds of distributors, sales reps and corporate professionals reach their full potential by joining Proforma.

Business Development Manager

Derek Boyer

Derek focuses on Proforma Affiliate Owners’ growth through merging and acquiring businesses in the printing and promotional products industry.

Senior Business Development Manager

Chris Arvay

Chris drives business success by helping Proforma Affiliate Owners capitalize on business development opportunities through various support teams.

Business Development Representative

Samantha Morrison

“I love working at Proforma because everyone is treated like family here. It’s a blessing to work with a great group of people who are always willing to go above and beyond.”

Business Development Representative

Darlene Malicki

“I love working at Proforma because I feel respected and valued. Additionally, I enjoy introducing new opportunities to owners and sales reps to help grow their businesses.”

Business Development Representative

Sharon Anderson

 I love working at Proforma because on a daily basis I get to interact with people and help them achieve a better life through exciting opportunities.

Senior
Recruiter

Nick Barsalona

Nick helps Affiliate Owners recruit, hire and train talented sales representatives to join their team – providing overall business growth opportunities.