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Proforma Announces Michelle Dalton as Senior Operations Consultant


CLEVELAND, OHIO (September 24, 2019) – Proforma, the $500 million industry leader, is excited to announce Michelle Dalton as its Senior Operations Consultant.

In this new position, Dalton will manage the operational side of Proforma's support team, where she and her team will be instrumental in working with Owners to analyze and fine-tune their business processes, organizational structure and operational efficiencies.

Dalton brings with her 11 years of experience on both the affiliate and supplier side of the industry, with expertise in success coaching, new business development and order management processing. Her previous role at Adventures in Advertising grew her skillset as the main point of contact with their affiliates for strategy development, execution and process improvement.

"We are thrilled about the extraordinary leadership experience and operational expertise that Michelle has brought to Proforma," says Chief Executive Officer, Vera Muzzillo. "Our coaching and support teams are a key part of the differentiators at Proforma, resulting in a record-breaking number of our Owners being honored on lists of fastest-growing distributors. We are confident that Michelle's extensive background in our industry will prove to be an invaluable resource to our Owners."

"What really drew me to Proforma was their mantra 'We help people achieve their dreams,'" says Dalton. "In whatever role I play, I want to make a difference. I felt like in this role I could do that; I could have a part in helping a Proforma Owner achieve their dream. I look forward to supporting this vision and our Owners."

Dalton's addition to Proforma comes at an incredible period of growth and industry recognition for the affiliate network. In the past year, Proforma has announced their largest-ever single contract, a record number of Million and Multi-Million Dollar Club members and the ongoing development of their new business management platform, ProVision. Dalton's efforts will continue to strengthen Proforma's upward trajectory.

About Proforma

Proforma is the $500 Million Technology & Business Success Leader in the Print and Promotional Products Industry. Proforma's recent investment of over $12 million in Technology maximizes Affiliate success. Sales increased over 20% and Gross Profits grew over 17% for Affiliates on the system for over one year. In 2018, 25 Proforma Affiliates made Inc. Magazine's list of the 5,000 fastest-growing companies and 190 Affiliates achieved its Million/Multi-Million Dollar Club with sales up to $35 million.