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Proforma Announces $24 Million Contract with Multinational Financial Institution


CLEVELAND, OHIO (September 18, 2019) – Proforma is proud to announce that Mike Lazzari, Multi-Million Dollar Club member and Owner of BrandCentric Solutions, has secured a three-year $24 million contract with a multinational financial services company.

After discovering that the client needed a print and direct mail management program, Lazzari enlisted the collective help of Proforma's Support Center to create a solution. Proforma's Major Accounts Team and Strategic Advisors have played an instrumental role in securing this contract, working hand-in-hand with Lazzari for over a year to develop an RFP, run financial models and provide the resources necessary to entertain such a large opportunity.

"Securing a contract with one of the largest financial institutions in the world is a feat I could not have achieved without Proforma," says Lazzari. "Nothing we do is old-fashioned, we infuse technology in everything we do. We always use a consultative approach to develop a sophisticated technology-laden solution to improve our clients' processes. In this case, our solution just added $8 million per year to our book of business."

Lazzari's technology was able to accomplish three goals: improve the client's time to market, streamline their management approval process and improve their postal delivery performance.

"We are proud, but not surprised, that the largest contract in Proforma's history was driven by a technology solution," says Proforma Founder Greg Muzzillo. "Technology will continue to be at the forefront of all that Proforma and our Owners accomplish together, and will continue to be our competitive edge in the industry."

"We're not stopping here. We're already looking for the next opportunity," says Lazzari.

About Proforma

Proforma is the $500 Million Technology & Business Success Leader in the Print and Promotional Products Industry. Proforma's recent investment of over $12 million in Technology maximizes Affiliate success. Sales increased over 20% and Gross Profits grew over 17% for Affiliates on the system for over one year. In 2018, 25 Proforma Affiliates made Inc. Magazine's list of the 5,000 fastest-growing companies and 190 Affiliates achieved its Million/Multi-Million Dollar Club with sales up to $35 million.