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Stellar Promotions Joins Proforma Network


ALLENTOWN, PA (August 19, 2019) – Laurie DeTurk, Owner of Stellar Promotions, has joined Proforma's $500 million dollar leading network of print and promotional product distributors. Through this partnership, DeTurk has received access to Proforma's suite of technology and business success resources, including Proforma's new business management platform, ProVision.

"Proforma offers the next level of executive leadership I've been looking for, a deep bench of technology expertise, and a strong track record of helping their partners succeed," says DeTurk. "I'm excited to further my business success with Proforma because I know they can offer the industry experience and the technology support that can help our team grow to new heights."

For DeTurk, being ahead of the technology curve has always been a top priority. Prior to partnering with Proforma, DeTurk began her career in the promotional products industry back in 1988 with the Allentown-based Dubbs Company, eventually holding the position of Director of Operations. This experience allowed her to build a strong understanding of the financial and technology side of the business, including the launch of some of their first online stores in the late 1990's.

"Our 'One Source, Infinite Resources' approach makes our technology much more focused on the Owner experience and value-created," says Chief Executive Officer Vera Muzzillo. "I am pleased that Laurie can leverage ProVision's integrations and streamlined workflows to perform at a higher level of functionality and efficiency, allowing her to invest her time in the more profitable initiatives of her business and personal life."

Laurie DeTurk founded Stellar Promotions as a women-owned business in 2003, beginning without a book of business and needing to build a customer base from scratch. After a successful merger with Barbara Gunnink of Top Gunn, Inc. in 2013, the pair has surpassed $1 million in sales in both 2017 and 2018, and is on track to surpass these numbers in 2019.

"After attending Convention and seeing the breadth of Proforma's technology team first-hand, I knew I made the right choice to join Proforma," says DeTurk. "Knowing how much they have invested in the creation of ProVision has shown me how dedicated they are to investing in the success of my business."

Bringing more than 30 years of industry experience and business management to the Proforma network, DeTurk is hoping to propel her further success by joining Proforma's technology capabilities and buying power with Stellar Promotion's expertise in sourcing, selection and distribution of promotional products.

"We are thrilled to have Stellar Promotions join our family," says Proforma Founder, Greg Muzzillo. "Having an Owner like Laurie come on board is a true testament to the power behind our industry-leading technology team and forward-thinking executives that she has been looking for to help drive her business to the next level of success."

Stellar Promotions powered by Proforma is the One Source for branded merchandise solutions, from ideation to fulfillment. For over 16 years, Stellar Promotions has delivered fully-integrated services and products to her clients, giving Laurie the expertise to support a broad range of promotional programs and events.

About Proforma

Proforma is the $500 Million Technology & Business Success Leader in the Print and Promotional Products Industry. Proforma's recent investment of over $12 million in Technology maximizes Affiliate success. Sales increased over 20% and Gross Profits grew over 17% for Affiliates on the system for over one year. In 2018, 25 Proforma Affiliates made Inc. Magazine's list of the 5,000 fastest-growing companies and 190 Affiliates achieved its Million/Multi-Million Dollar Club with sales up to $35 million.