Proforma's Tony Zayas to Present Digital Media Selling Strategies at AMPlify

Tony Zayas, Proforma's Director of Sales & Marketing, will be a featured presenter at AMPlify, a social media marketing conference aimed at bringing together marketers working on social selling, employee advocacy and engagement. For the second consecutive year, Zayas has been invited to share with fellow marketers the digital media marketing strategies that have now helped Proforma Owners earn more than $5 million in new sales in just three years.

"Many sales people and entrepreneurs struggle to effectively use social and digital media to gain truly profitable leads," said Zayas. "I offer asimple blueprint to help them develop meaningful relationships with their online prospects. Their contacts will get to know, like and trust them before they even speak on the phone, all by using a step-by-step process."

Zayas is an award-winning digital marketer and strategist. As theDirector of Sales & Marketing, he coaches Proforma Owners in understanding and leveraging the tremendous potential that the digital frontier offers, as well as developing strategy and managing the execution and implementation of Proforma's new media initiatives, including social media, mobile, blog, web, email marketing and eCommerce.

"Social media can either be an extremely powerful lead generation tool, or it can be a complete waste of time," said Greg Muzzillo, Founder of Proforma. "It is critical to have a focused, strategic plan for how to convert ‘connections' and ‘friends' into viable leads that result in actual sales. Tony has been able to not only develop a system for converting online leads, but he has made it simple too, resulting in millions of dollars in new sales for Proforma Owners."

Zayas, the author of How-To Simplify Social Media to Stand Out and Gain Business, will explain how social selling is becoming a crucial tactic that allows organizations to gain an edge over the competition and reach prospects in a more organic way. He will also lead a panel of social selling practitioners producing amazing results through the programs they have set up within their organizations.

To help Proforma Owners implement digital marketing strategies into their businesses, Zayas conducts group coaching sessions, presents social media sessions at Proforma's annual Convention and Planning Retreats, as well as assists Proforma Owners with sales presentations involving enterprise-level eCommerce opportunities.

AMPlify will be held May 11-12, 2016 in Boston, MA. This event is designed for marketing leaders and managers who drive Social Media marketing efforts within their organization to gain strategic vision and a better understanding of how to drive value through Social Media engagement. For more information about Proforma, please contact Kendra Smith at ksmith@proforma.com.

About Proforma 

With more than 35 yearsof experience and $500 million in sales, Proforma remains clearly focused on its mission to help its Owners' dreams come true. Proforma's tagline is "We Make Millionaires." Only Proforma empowers its Owners with a full array of both printing and promotional products, 160 support center associates, and $4million in sales and marketing programs, tools and support. Only Proforma has over 100 members in its prestigious Million Dollar Club and has a founder that built a $20 million distributorship, assuring Owners that only Proforma knows how to help them every step of the way. Proforma has received numerous awards and is recognized as one of the top two largest companies in its industry. Proforma serves approximately 60,000 clients through more than 750 member offices across the globe. www.Proforma.com 

For more information, contact: Kendra Smith, Manager of Public Relations, at (216) 520-8400 ext. 3406 or ksmith@proforma.com