Proforma Ranks Number 3 on PPAI 100 List for 2024

Proforma, the $650 million technology and business success leader, is proud to announce that it has been ranked the No. 3 distributor on the PPAI 100 list for 2024. Extensively researched and objectively scored, PPAI 100 is the highest recognition Promotional Products Association International bestows on its members. The prestigious list ranks 100 exemplary distributors and 100 exemplary suppliers in the promotional products industry.

The PPAI 100 ranking, and Proforma’s place on it, is based on several factors. Revenue is a key facet of the scoring, but other aspects of organizational excellence are also considered, including business growth over time, corporate social responsibility, technology practices, the strength of firms’ workforces, employee happiness, industry faith and beyond.

Proforma received high marks in several areas, particularly in the company’s credit report, reflecting the strong faith and trust business partners have in Proforma. Vera Muzzillo, CEO of Proforma, attributes the company’s robust financial health to sound management philosophies and business principles. “Several key stakeholders of the executive team have an extensive background in finance. With a strong grasp of cash flow importance, we prioritize maintaining a robust positive revenue stance year after year and ensure on-time payments to vendors to support our supply chain. This provides us with a significant competitive edge,” Muzzillo explained.

“The companies that have earned PPAI 100 are trailblazers. And not just for our industry,” says Josh Ellis, PPAI Media’s publisher and editor-in-chief. “They represent the state-of-the-art in business leadership, practices and philosophy. PPAI 100 is a holistic approach to viewing business performance – the companies it elevates earned their ranking through careful consideration of every aspect of their organization – and represents true leadership.”

Proforma’s recognition as a top distributor on the PPAI 100 list showcases its leadership in the promotional products industry. This accolade reflects the company’s dedication to innovation, financial stewardship, and building strong, trust-based relationships with partners and clients. By continuously adapting to market changes and proactively seeking new opportunities for growth, Proforma ensures that it remains at the forefront of the industry.