One a Day to Win the Day

Recently I’m noticing a trend when I chat with folks in our industry.

In my conversations I always like to hear what people are doing to grow their business. Time spent on business development. I define this as time spent prospecting.

Lately what I am hearing is lots of excuses for not doing any business development. Sourcing challenges. Supply chain challenges. Not enough help challenges. Lots of challenges.

But the real challenge is “call reluctance.” That’s right. “Call reluctance.” We all have it. You do. I do. That fear of reaching out to a new prospect because it’s very uncomfortable for all of us.

Here’s the key to overcoming “call reluctance” and moving beyond the excuses.

Commit to “one a day.” For some that may mean just reaching out to one new prospect a day. For others it could mean time blocking just one hour a day. The key is to acknowledge that you can make time for “one a day” and commit to it. Every day.

One a day will win your day. Over time, the cumulative effect of one a day could win you your best results ever.

Go ahead, put one a day on your to do list and calendar right now. No excuses.

About The Author

Greg Muzzillo started Proforma as an industry distributor in 1978. The company grew quickly and in the early 1980s Proforma was recognized for three consecutive years on Inc. magazine’s list of the 500 fastest-growing companies in North America. In the late 1980’s Proforma introduced its membership program to empower distributors to retain their business ownership and independence, and to share in sales and marketing resources, purchasing power with industry suppliers, one back office including all billing, accounting, vendor payments, cash flow, computer systems and more. Today Proforma has over 600 Members and is the $500 Million leader in the Promotional Products and Print Industry. Proforma’s record breaking success includes having 18 of its Affiliates named to Inc. Magazine’s 2020 list of the 5,000 fastest-growing companies and 193 Affiliates achieving its Million/Multi-Million Dollar Club with sales up to $38 million.