Be Unreasonable

When it comes to goal setting, most folks who have goals (sadly many folks go through life without specific, articulated goals) choose reasonable, achievable goals.

I know some will cling to the S.M.A.R.T. goal process, meaning goals should be Specific, Measurable, Achievable, Relevant and Time-bound. I agree with all of these except Achievable.

When we choose achievable goals we limit ourselves and our possibilities. Most people are capable of far more than they know. They are capable of far more than the self-limiting concept of what they think is Achievable. They are capable of inconceivable, massive success.

Let me encourage you to have some unreasonable goals. Goals you have no idea how you will achieve them. Goals that are massive and inconceivable.

Steve Jobs had unreasonable goals for what a mobile phone could do.

Walt Disney had unreasonable goals for what Florida swamp land could become.

Arnold Schwarzenegger had unreasonable goals to become one of the most famous actors in the U.S.A though he had a German accent, and zero acting experience.

Go ahead, right now, think of one, limiting realistic goal you have. Imagine what could happen if you shifted that goal to one that you may think is unreasonable.

Be unreasonable.

About The Author

Greg Muzzillo started Proforma as an industry distributor in 1978. The company grew quickly and in the early 1980s Proforma was recognized for three consecutive years on Inc. magazine’s list of the 500 fastest-growing companies in North America. In the late 1980’s Proforma introduced its membership program to empower distributors to retain their business ownership and independence, and to share in sales and marketing resources, purchasing power with industry suppliers, one back office including all billing, accounting, vendor payments, cash flow, computer systems and more. Today Proforma has over 600 Members and is the $500 Million leader in the Promotional Products and Print Industry. Proforma’s record breaking success includes having 18 of its Affiliates named to Inc. Magazine’s 2020 list of the 5,000 fastest-growing companies and 193 Affiliates achieving its Million/Multi-Million Dollar Club with sales up to $38 million.