I really enjoy watching construction projects, especially massive ones.
It is interesting to me that if a project is a 60 story condo, from day one the crane is taller than 60 stories, even though they haven’t even begun the foundation.
The same should be true in building your business. From the beginning we entrepreneurs need to set our sights high. Very high.
From the beginning we need our crane to be higher than our highest expectations, even when we are laying the foundation for our business.
You can’t build a 60 story condo with a 30 story crane.
And you can’t build a massive business without a massive crane.
No matter where you are at today in building your business, raise your crane, raise your sights, and dream big.