How High Is Your Crane

I really enjoy watching construction projects, especially massive ones.

It is interesting to me that if a project is a 60 story condo, from day one the crane is taller than 60 stories, even though they haven’t even begun the foundation.

The same should be true in building your business. From the beginning we entrepreneurs need to set our sights high. Very high.

From the beginning we need our crane to be higher than our highest expectations, even when we are laying the foundation for our business.

You can’t build a 60 story condo with a 30 story crane.

And you can’t build a massive business without a massive crane.

No matter where you are at today in building your business, raise your crane, raise your sights, and dream big.

About The Author

Greg Muzzillo started Proforma as an industry distributor in 1978. The company grew quickly and in the early 1980s Proforma was recognized for three consecutive years on Inc. magazine’s list of the 500 fastest-growing companies in North America. In the late 1980’s Proforma introduced its membership program to empower distributors to retain their business ownership and independence, and to share in sales and marketing resources, purchasing power with industry suppliers, one back office including all billing, accounting, vendor payments, cash flow, computer systems and more. Today Proforma has over 600 Members and is the $500 Million leader in the Promotional Products and Print Industry. Proforma’s record breaking success includes having 18 of its Affiliates named to Inc. Magazine’s 2020 list of the 5,000 fastest-growing companies and 193 Affiliates achieving its Million/Multi-Million Dollar Club with sales up to $38 million.