ARE YOU A PIT BULL OR PITIFUL?

Truth is that in most selling situations the prospect isn’t always ready to buy when you are ready to sell. You know this.

There are two kinds of sales types. The pit bull. The pitiful.

If you go on a sales call and the prospect tells you they will call you the next time they need something and you thank them and believe them…you are pitiful.

If you go on a sales call and the prospect tells you they will call you the next time they need something and you thank them and then you ask if you can call them if you don’t hear from them by a certain deadline…you may be a pit bull.

If you tell the prospect you will call them if you don’t hear from them by a certain deadline but don’t put the follow up in your calendar or reminder system…you are pitiful.

If you tell the prospect you will call them if you don’t hear from them by a certain deadline and you put the follow up in your calendar or reminder system…you may be a pit bull.

If you put the follow up in your calendar or reminder system, but fail to call the prospect….you are pitiful.

If you put the follow up in your calendar or reminder system and call the prospect when you both agreed…you are a pit bull.

Be a pit bull.

About The Author

Greg Muzzillo started Proforma as an industry distributor in 1978. The company grew quickly and in the early 1980s Proforma was recognized for three consecutive years on Inc. magazine’s list of the 500 fastest-growing companies in North America. In the late 1980’s Proforma introduced its membership program to empower distributors to retain their business ownership and independence, and to share in sales and marketing resources, purchasing power with industry suppliers, one back office including all billing, accounting, vendor payments, cash flow, computer systems and more. Today Proforma has over 600 Members and is the $500 Million leader in the Promotional Products and Print Industry. Proforma’s record breaking success includes having 18 of its Affiliates named to Inc. Magazine’s 2020 list of the 5,000 fastest-growing companies and 193 Affiliates achieving its Million/Multi-Million Dollar Club with sales up to $38 million.