CRITICAL LESSONS FROM BASEBALL CARDS

September 2021 - Proforma

CRITICAL LESSONS FROM BASEBALL CARDS

Most baseball fans can recall growing up with Topps baseball cards with free bubble gum in every pack. For decades, 70 years to be exact, Topps owned the baseball card market. They had an exclusive contract with Major League Baseball (MLB) and Major League Baseball Players Association (MLBPA). A few weeks ago, Topps was blindsided

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THERE’S MORE THAN ONE WAY TO SKIN A CAT

I’m sure you’ve heard this phrase many times in your life. Right? So many years ago, I was in an appointment with a new prospective customer. I gave my spiel. She told me some of the challenges the company was having and asked what solutions we could offer. My response. “There’s more than one way

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