You’ve heard of Sir Isaac Newton. As the story goes, he discovered gravity when an apple fell on his head while he was sitting under an apple tree.

He also discovered a famous law of physics, “an object in motion tends to stay in motion and an object at rest tends to stay at rest”.

That law of physics applies to you, too.

I have spoken with several industry folks lately whose sales declined substantially over the past year. They want to get going and growing but are not even sure where or how to begin.

If you do not know where or how to begin again, let me encourage you to just get going. Just get in motion.

  • Pick up the phone
  • Reach out to former customers and check in on them
  • Call current customers and see what projects they have for the rest of the year
  • Make a list of prospects and start dialing for dollars
  • Learn how to use LinkedIn to identify prospects and contact them
  • Contact some industry friends and find out what is working for them

Just get in motion.

Business is coming back.

The industry is rebounding quickly.

Just get in motion. Stay in motion. You got this!

About The Author

Greg Muzzillo started Proforma as an industry distributor in 1978. The company grew quickly and in the early 1980s Proforma was recognized for three consecutive years on Inc. magazine’s list of the 500 fastest-growing companies in North America. In the late 1980’s Proforma introduced its membership program to empower distributors to retain their business ownership and independence, and to share in sales and marketing resources, purchasing power with industry suppliers, one back office including all billing, accounting, vendor payments, cash flow, computer systems and more. Today Proforma has over 600 Members and is the $500 Million leader in the Promotional Products and Print Industry. Proforma’s record breaking success includes having 18 of its Affiliates named to Inc. Magazine’s 2020 list of the 5,000 fastest-growing companies and 193 Affiliates achieving its Million/Multi-Million Dollar Club with sales up to $38 million.