You have all heard the saying, “money doesn’t grow on trees.” We all get that.

But what no one tells you is where money does grow.

The truth is that money grows in “other people’s pockets.”

So how do you get your share of money in “other people’s pockets”?


I have said for decades that we are NOT in the promo business. We are in the “know, like and trust” business.

Your job is to get more people to know you better, like you better and trust you better.

Once you have earned “know, like and trust” you have earned the opportunity to ask critical questions, provide valuable solutions and do business together.

Once you know that business grows in “other people’s pockets” and that you are in the relationship business – you understand that your most important job every day is to create new relationships and grow the relationships you already have.

About The Author

Greg Muzzillo started Proforma as an industry distributor in 1978. The company grew quickly and in the early 1980s Proforma was recognized for three consecutive years on Inc. magazine’s list of the 500 fastest-growing companies in North America. In the late 1980’s Proforma introduced its membership program to empower distributors to retain their business ownership and independence, and to share in sales and marketing resources, purchasing power with industry suppliers, one back office including all billing, accounting, vendor payments, cash flow, computer systems and more. Today Proforma has over 600 Members and is the $500 Million leader in the Promotional Products and Print Industry. Proforma’s record breaking success includes having 18 of its Affiliates named to Inc. Magazine’s 2020 list of the 5,000 fastest-growing companies and 193 Affiliates achieving its Million/Multi-Million Dollar Club with sales up to $38 million.