You have all heard the saying, “money doesn’t grow on trees.” We all get that.
But what no one tells you is where money does grow.
The truth is that money grows in “other people’s pockets.”
So how do you get your share of money in “other people’s pockets”?
Relationships.
I have said for decades that we are NOT in the promo business. We are in the “know, like and trust” business.
Your job is to get more people to know you better, like you better and trust you better.
Once you have earned “know, like and trust” you have earned the opportunity to ask critical questions, provide valuable solutions and do business together.
Once you know that business grows in “other people’s pockets” and that you are in the relationship business – you understand that your most important job every day is to create new relationships and grow the relationships you already have.
