Let me ask you, what are you doing in your business today that is NEW to you?

Truth is that in the beginning of your career in our industry everything was new to you. It was frightening and exhilarating at the same time. You were green. You were raw. You were learning product knowledge, selling skills, supplier sourcing, negotiations, and much more.

Then you reach some level of success and got stuck at being comfortable enough with what was working ok enough. You stopped being green. You stopped learning new products and skills. You stopped experiencing the exhilaration of being in unchartered territory.

But the unchartered territory is where the next level of growth is for you. It is where the next level of exhilaration is for you.

So what is the unchartered territory that holds the key to your growth? Expanded product lines? Program selling? Technology solutions? Business growth through expanding your sales team? Acquisitions?

If you are ready to get to your next level of success, let me ask you, what’s new?

About The Author

Greg Muzzillo started Proforma as an industry distributor in 1978. The company grew quickly and in the early 1980s Proforma was recognized for three consecutive years on Inc. magazine’s list of the 500 fastest-growing companies in North America. In the late 1980’s Proforma introduced its membership program to empower distributors to retain their business ownership and independence, and to share in sales and marketing resources, purchasing power with industry suppliers, one back office including all billing, accounting, vendor payments, cash flow, computer systems and more. Today Proforma has over 600 Members and is the $500 Million leader in the Promotional Products and Print Industry. Proforma’s record breaking success includes having 18 of its Affiliates named to Inc. Magazine’s 2020 list of the 5,000 fastest-growing companies and 193 Affiliates achieving its Million/Multi-Million Dollar Club with sales up to $38 million.