There are many admirable characteristics that help accelerate success in business and life.

One characteristic is “reliability” which can be measured by your say/do ratio.

Your say/do ratio is simply the ratio of the promises (things you SAY you will do) to the promises you keep (the things actually you Do) that you said you will DO.

In reality, there are two say/do ratios that matter:

1. Promises you make to yourself
2. Promises you make to others

What do you think your say/do ratio is for promises you make to yourself? What do you think your say/do ratio is for promises you make to others?

I doubt many people actually keep a scoreboard about these ratios. But I think most people have a strong sense of their say/do ratios.

The key take-away is that if you want to be successful in your life and in business focus on keeping your promises to yourself and to others.

About The Author

Greg Muzzillo started Proforma as an industry distributor in 1978. The company grew quickly and in the early 1980s Proforma was recognized for three consecutive years on Inc. magazine’s list of the 500 fastest-growing companies in North America. In the late 1980’s Proforma introduced its membership program to empower distributors to retain their business ownership and independence, and to share in sales and marketing resources, purchasing power with industry suppliers, one back office including all billing, accounting, vendor payments, cash flow, computer systems and more. Today Proforma has over 600 Members and is the $500 Million leader in the Promotional Products and Print Industry. Proforma’s record breaking success includes having 18 of its Affiliates named to Inc. Magazine’s 2020 list of the 5,000 fastest-growing companies and 193 Affiliates achieving its Million/Multi-Million Dollar Club with sales up to $38 million.