Proforma, the $500 million Technology and Business Success Leader, has announced that it will be holding its annual Convention and Family Reunion live and in-person at the Gaylord Palms in Orlando, Florida, August 8-11, 2021. The Convention theme for the event will be ‘Together’, embracing the opportunity to come together as a group after the extended period of distancing.

After the successful completion of a company-wide virtual event held April 6-8, 2021, the company announced that it was bringing back its live event for the summer of 2021. This decision was only made after a series of deliberations and discussions with Proforma Leadership and Proforma’s Owner Advisory Council, Proforma Owners elected to Regional representation by their peers.

With the increased access to Covid-19 vaccines and the shift to lessen strict protocols on travel and quarantine bans, as well as precedents being set for live-events currently being conducted, the organization made the decision to offer an in-person Convention this summer. While some considerations may be made to allow for streaming or virtual attendance to accommodate those still unable or unwilling to travel, the event is planned to include the same dynamic energy, education, networking and celebration as it has in years passed.

Proforma is working closely with the Gaylord Palms in Orlando, Florida to adhere to and enhance their safety precautions, including social distancing protocols, sanitation efforts, contact-less interactions and personal preference for individual considerations.

“It will be exciting to have our Member Owners, Sales Representatives, Support Staff, Supplier Partners, and special guests come together in one location to celebrate the achievements of the individuals, as well as the organization, over the past year,” said Vera Muzzillo, Proforma’s Chief Executive Officer. “This year’s Convention will also be a celebration of resilience and perseverance as a testament to the true power of the Proforma Family.”

“We are extremely excited that Proforma has decided to hold its Annual Convention & Family Reunion as a live event,” said Rachel Zabala, Co-Owner of Proforma Key Solutions in New Orleans, Louisiana, Multi-Million Dollar Club Member, and Proforma’s Past Owner Advisory Council President. “It will be a welcome interaction on the heels of the challenging Covid-19 quarantine and gathering restrictions. It will provide us all with the valuable, socially-distanced, networking we so desperately need and allow us to solidify powerful relationships that will help us overcome our recent challenges.”

About The Author

With over 40 years of experience, Proforma is the $500 Million Technology & Business Success Leader in the Promotional Products and Print Industry. Proforma’s recent investment of over $15 million in Technology maximizes Affiliate success. Sales increased over 22% and Gross Profits grew over 18% for Affiliates on the system for over one year. Proforma’s record breaking success includes having 18 of its Affiliates named to Inc. Magazine’s 2020 list of the 5,000 fastest-growing companies and 193 Affiliates achieving its Million/Multi-Million Dollar Club with sales from $1 million to $38 million.