THE PROMO INDUSTRY’S RESPONSIBILITY TO SUSTAINABILITY

It is no secret that the Promotional Products industry has received some scrutiny over its environmental impact in the past. In fact, every industry faces challenges when it comes to the global environmental crisis—but, with every challenge, comes opportunity.

If the pandemic has taught us anything over the last year, it’s that when life returns to ‘normal’, we cannot return to business-as-usual. A more sustainable world requires efforts in every aspect, and as members of the promo industry, you have the ability to take steps to “Restore Our Earth™”, the theme for Earth Day 2021.

‘Sustainability’ has continued to be a buzzword over the last few years. A study conducted by ASI just last year states 46% of consumers have a more favorable opinion of an advertiser if the promo product they received was environmentally friendly. Additionally, a UNiDAYS survey found that 93% of Gen Z, your future customers, believes that brands have an obligation to take a stand on environmental issues.

These numbers prove that sustainability is no longer just a ‘growing trend’—it is a fundamental change that is not merely wanted, but expected by your customers. Gone are the days in which orders are placed without considering the impact it will have on the environment.

“Sustainability is an important concept that we and our clients try to implement. With access to unlimited amounts of information, society is slowly becoming more educated, especially in terms of our environment. Currently, it’s more of an effort on our end to educate and offer eco-friendly options, but that’s not to say change isn’t on the horizon. Overall awareness and care for the environment extends beyond business-to-business relationships and into impacting the world, one product and eco-friendly decision at a time,” says Bryan Webb, owner of Metro Printed Products powered by Proforma.

The selection of eco-friendly promo products is greater than ever before. Here are some of the top products that you should consider for your next order:

Reusable StrawsReusable Straws
Every year hundreds of thousands of plastic straws are washed away into our oceans and this could seriously damage the marine ecosystem. Metal and silicone straws make a great alternative because they are washable and reusable. Check out this Gold and Copper Stainless Steel Straw Set in a natural biodegradable gift box.
DrinkwareWater Bottles and Drinkware
Reusable water bottles are a great way to go green and reduce the use of one-time plastic bottles. The Superb Sippy is the ultimate travel mug that comes with a 100% BPA free environmentally friendly silicone straw for you to sip on your favorite drink without having to open the lid!
Tote BagsTote Bags
Tote bags are great to replace traditional plastic shopping bags and they provide prime real estate on the front for logos and designs. A great option is the LIGHTNING Oversize Tote Bag made out of washable kraft paper fabric.
Recycled NotebooksRecycled Notebooks and Office Supplies
Notebooks and other office supplies are used daily to jot down thoughts and important notes, so why not choose one that serves a dual purpose by supporting the environment? Go for something like the ApPeel® Pico Journal that is made from apple pulp and other vegetable fibers that are ground and emulsified into an organic material!
ApparelRecycled Apparel and Fabrics
Going green never looked this good! Apparel is a great product category to opt for a recycled material or fabric. This M-AMOS Eco SS polo is made of recycled polyester, but it feels just like super soft cotton. Even the buttons are recycled!

There is no doubt that selecting sustainable products is more critical now than ever before. These types of products are a must-have addition to your future promotional strategy. Your commitment to sustainability will not go unnoticed by your employees, customers, and prospects.

Want to add ecofriendly and sustainable promotional products to your company’s promotional strategy? Contact your Proforma Professional today to add a little green to your strategy, your bottom line, and the environment!

About The Author

Allison Novak is the Social Media Strategist at Proforma. She has managed the creation and execution of social media content calendars at an agency level for a multitude of clients in a variety of different industries. Allison graduated from Miami University with a Bachelors of Art in Strategic Communication and Professional Writing.