The New Year Will Require a New You

I am seeing lots of posts on social media about how much people look forward to saying “good riddance” to 2020 and getting started with the New Year. These folks seem to think that all of the challenges of 2020 are going to magically disappear on New Year’s Day.

Please let me encourage you to understand that turning one day forward on your calendar is NOT going to magically turn things back to how they used to be.

The pandemic and shutdowns will still be in full force.

Many businesses that were barely hanging on in 2020 will not survive this second wave.

Large scale meetings and events are not going to be happening through at least the first half of 2021.

Businesses that were planning to return to their offices in the new year are not postponing those plans.

Even when the challenges of the pandemic subside and businesses get back to “normal” it will take a while for many of those businesses to have the budgets for our products that they used to have.

This is why I say that the new year will require a new you!

You will need to continue to reinvent yourself and your business.

You will need to find new products and services to sell to your current customers.

You will need to find new ways of finding new customers.

You will need to continue to streamline your business.

You will need to consider changing your business model.

Let me encourage you to start planning NOW for the new you, new ways, and new strategies that the new year will require.

Waiting until New Year’s Eve and making a few resolutions at midnight is not planning.

2021 can truly be a happy new year if you start planning now for the new you.

Greg Muzzillo

About The Author

Greg Muzzillo started Proforma as an industry distributor in 1978. The company grew quickly and in the early 1980s Proforma was recognized for three consecutive years on Inc. magazine’s list of the 500 fastest growing companies in North America. In the late 1980’s Proforma introduced its membership program to enable distributors to retain their business ownership and independence, and to share in sales and marketing resources, purchasing power with industry suppliers, one back office including all billing, accounting, vendor payments, cash flow, computer systems and more. Today Proforma has more than 750 members with over $500 million in sales. Proforma has over 100 members in its Million Dollar Club and more than 40 members in its Multi-Million Dollar Club (With sales ranging from $2 million to over $26 million). In 2014, eight Proforma members were named to Inc. magazine’s Inc. 5000 List of the 5000 Fastest Growing Companies.