I am sure you have seen plenty of McDonalds ads? Right? But you probably didn’t learn anything new? Right? You already knew McDonalds sold hamburgers, fries, shakes and sodas. You have already tried many things on their menu. So since you already know everything you need to know about McDonalds why do they advertise? The answer is “top of mind awareness.” McDonalds knows that the next time you are hungry you will likely not search your memory banks for every restaurant you know about but rather you will likely choose from the choices that are “top of mind.” The same is true for your prospects and customers. I know you already told them everything you do. They even listened to you. Some of them even bought from you. But the next time they need to order products that you sell they will probably not search their memory for every company they know sells the products they need. They will likely choose from the companies that are “top of mind.” Telling your customers what you do is never enough. You need to work hard to continue to create “top of mind awareness” with your prospects and customers. This is why it is critical to your success to create ongoing “top of mind awareness” campaigns using social media; email; direct mail; phone calls; and (when it is safe again) personal visits. The reason that McDonalds advertises so much is that there’s an ongoing battle for “top of mind awareness.” If you are ready to Super Size your business it’s time for you to create ongoing “top of mind awareness.”
