The Rule of the Beach Fire

I love being at the beach. One of my favorite things is to have a great log fire at the beach.

Here’s the first rule of the beach fire: It takes many logs to have great log fire. If one of the logs rolls out of the fire, it fizzles out and sizzles out. It’s virtually impossible to have a beach fire with only one log.

The key point is that if you want to get on fire and stay on fire to accomplish your highest and best you need to be surrounded by lots of other like-minded people. Let me encourage you to find some friends and business acquaintances who are doing great things and spend some time with them. Maybe create a mastermind group of like-minded people.

On your own and all alone is like a log out of the beach fire. It’s impossible to have a beach fire with only one log and it’s impossible for you to get on fire and stay on fire if you are on your own and all alone.

The second rule of the beach fire: It is impossible to start a fire with soggy logs. If you are hanging around with some soggy logs, people that want to tell you why business is terrible; why the elections are going to ruin the economy; why no one is buying, you need to get those people out of your life or you will never catch on fire.

No matter what your current situation you can get on fire and stay on fire if you surround yourself with the right people and stay away from “soggy logs”.

About The Author

Greg Muzzillo started Proforma as an industry distributor in 1978. The company grew quickly and in the early 1980s Proforma was recognized for three consecutive years on Inc. magazine’s list of the 500 fastest-growing companies in North America. In the late 1980’s Proforma introduced its membership program to empower distributors to retain their business ownership and independence, and to share in sales and marketing resources, purchasing power with industry suppliers, one back office including all billing, accounting, vendor payments, cash flow, computer systems and more. Today Proforma has over 600 Members and is the $500 Million leader in the Promotional Products and Print Industry. Proforma’s record breaking success includes having 18 of its Affiliates named to Inc. Magazine’s 2020 list of the 5,000 fastest-growing companies and 193 Affiliates achieving its Million/Multi-Million Dollar Club with sales up to $38 million.