$5 Million Dollar JackPot

Let me tell you a story about Jack. Jack has been in this business a long time. Good guy. Lots of contacts. Sales typically less than $500,000 per year.

Then covid struck.

Jack participated in webinars and learned about opportunities in PPE. Jack reached out to his contacts. He told them how he had the ability to help them with their PPE needs. One of his contacts worked for a government agency that needed lots of PPE. He sold this one account over $20 million dollars in PPE. No price gouging. He was proud to be able to help frontline workers get the quality PPE they needed at a fair price.

Yesterday we sent Jack a check for $5 million dollars. $5 million dollars!

Why Jack? Because he took the time to learn about new products. He took the initiative to reach out to all of his contacts. He asked for help every step of the way.

Let me encourage you to be like Jack. Take time to listen to suppliers and other resources that can teach you about new products and opportunities. Take the initiative to reach out to your contacts and prospect hard. Get the help you need every step of the way. You could hit your own jackpot, too.

Greg Muzzillo

About The Author

Greg Muzzillo started Proforma as an industry distributor in 1978. The company grew quickly and in the early 1980s Proforma was recognized for three consecutive years on Inc. magazine’s list of the 500 fastest-growing companies in North America. In the late 1980’s Proforma introduced its membership program to empower distributors to retain their business ownership and independence, and to share in sales and marketing resources, purchasing power with industry suppliers, one back office including all billing, accounting, vendor payments, cash flow, computer systems and more. Today Proforma has over 600 Members and is the $500 Million leader in the Promotional Products and Print Industry. Proforma’s record breaking success includes having 18 of its Affiliates named to Inc. Magazine’s 2020 list of the 5,000 fastest-growing companies and 193 Affiliates achieving its Million/Multi-Million Dollar Club with sales up to $38 million.