By now, we have heard more than enough of these words: COVID-19, coronavirus, social distancing and many more.
I will tell you one more word I have heard enough of: excuses.
I hear people blaming their low sales on the virus, on their customers being closed, on the fact they can’t make face-to-face sales calls and lots of other nonsense.
There are no excuses, people. There are only reasons:
- The No. 1 reason why some folks sales are down is because they are NOT hustling.
- The number one reason why some people’s businesses are doing well is because they ARE hustling.
It comes down to hustle.
If your customers are closed, hustle and find new customers.
If your customers are open, but not buying your same old products, hustle and sell them products they are buying.
If you feel a little paralyzed by the uncertainty, hustle and find a network that will encourage you.
If you feel terrible about what you are seeing in the news, turn off the news and start to hustle.
Even if sales are off 70 percent (which I don’t believe) that still means businesses are buying $10 billion of promo and $50 billion of printing. That’s over $60 billion in annual sales happening right now. If you aren’t getting your share of these $60 billion in sales, stop having excuses and start hustling.