Stop Having Excuses. Start Hustling.

By now, we have heard more than enough of these words: COVID-19, coronavirus, social distancing and many more.

I will tell you one more word I have heard enough of: excuses.

I hear people blaming their low sales on the virus, on their customers being closed, on the fact they can’t make face-to-face sales calls and lots of other nonsense.

There are no excuses, people. There are only reasons:

  • The No. 1 reason why some folks sales are down is because they are NOT hustling.
  • The number one reason why some people’s businesses are doing well is because they ARE hustling.

It comes down to hustle.

If your customers are closed, hustle and find new customers.

If your customers are open, but not buying your same old products, hustle and sell them products they are buying.

If you feel a little paralyzed by the uncertainty, hustle and find a network that will encourage you.

If you feel terrible about what you are seeing in the news, turn off the news and start to hustle.

Even if sales are off 70 percent (which I don’t believe) that still means businesses are buying $10 billion of promo and $50 billion of printing. That’s over $60 billion in annual sales happening right now. If you aren’t getting your share of these $60 billion in sales, stop having excuses and start hustling.

About The Author

Greg Muzzillo started Proforma as an industry distributor in 1978. The company grew quickly and in the early 1980s Proforma was recognized for three consecutive years on Inc. magazine’s list of the 500 fastest-growing companies in North America. In the late 1980’s Proforma introduced its membership program to empower distributors to retain their business ownership and independence, and to share in sales and marketing resources, purchasing power with industry suppliers, one back office including all billing, accounting, vendor payments, cash flow, computer systems and more. Today Proforma has over 600 Members and is the $500 Million leader in the Promotional Products and Print Industry. Proforma’s record breaking success includes having 18 of its Affiliates named to Inc. Magazine’s 2020 list of the 5,000 fastest-growing companies and 193 Affiliates achieving its Million/Multi-Million Dollar Club with sales up to $38 million.