Proforma Announces Kimberly Fulford as Product & PPE Manager

CLEVELAND, OHIO (May 14, 2020) – Proforma, the $500 Million Technology and Business Success Leader, is excited to announce Kimberly Fulford, as their Product and PPE Manager. In her new role, Fulford will report to Chief Executive Officer, Vera Muzzillo.

Fulford brings over 20 years of business experience and success in sales, operations, distribution and marketing. During the last 6 years, Fulford has held various positions within the printing and promotional product industries, including business ownership. Her most recent role was Senior Vice President of Owner Success at AIA Corporation, where she was recognized in ASI’s 2019 Counselor Hot List as one of the industry’s 2019 “Up and Coming Stars.”

“We are thrilled to have Kimberly join the Proforma Team to support and manage our successful PPE initiative,” said CEO, Vera Muzzillo. “With Kimberly’s wide range of business expertise, her true passion for entrepreneurs, and her respect within the industry, we are confident she will add immense value and help support Proforma’s commitment to Owners’ success in the PPE product category.”

“I am very excited to join the Proforma Family in order to make a difference in the PPE category for our more than 600 business owners,” said Fulford. “Proforma’s family culture, its genuine passion to support their distributors’ success, and its industry-leading business management technology platform inspired me to choose Proforma.”

“Working with Kimberly previously at AIA, I found she truly has a strong love for our industry, dedication to Owner success, and commitment to excellence. I’m overjoyed to be on the same team again with this strong industry leader. I look forward to the contributions she can make in our PPE program to propel us to even greater success,” added Laurie DeTurk, Proforma Owner.

Proforma has seen continued success in its PPE products offering. With individual orders that range up to twenty million dollars, Proforma seeks to expand its PPE footprint with the addition of Fulford’s leadership and industry knowledge.

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About The Author

With over 40 years of experience, Proforma is the $500 Million Technology & Business Success Leader in the Promotional Products and Print Industry. Proforma’s recent investment of over $15 million in Technology maximizes Affiliate success. Sales increased over 22% and Gross Profits grew over 18% for Affiliates on the system for over one year. Proforma’s record breaking success includes having 18 of its Affiliates named to Inc. Magazine’s 2020 list of the 5,000 fastest-growing companies and 193 Affiliates achieving its Million/Multi-Million Dollar Club with sales from $1 million to $38 million.