Proforma Hosts Promo Standards Meeting

CLEVELAND, OHIO (February 12, 2020) – Proforma, the $500 million technology and business success leader, hosted a meeting this week for PromoStandards.

“The Standards Committee is an important part of the continual advancement of technology within our industry.” said Proforma’s CTO Brian Carothers. “By collaborating with other distributors, suppliers and service providers, it defines what standards need to be updated or created to improve and simplify the interactions between distributor’s and supplier’s systems.”

The meeting hosted a number of Standards Committee members including Hit Promotional CIO Eric Shonebarger, Gemline CTO David Gallant, Starline VP of Operations Jon Norris, Hit Promotional Director of Integrations and ERP Raj Mukherjee, Proforma CTO Brian Carothers, Pablo Hanke from DistributorConnect, Dustin Kessler from Staples, Lead Developer at commonsku Robert Cathro-Oliver and Steve Lussier from Essent. This meeting in particular was focused on updating ProVision’s Order Status service which reduces the cost of fulfilling orders for Proforma Owners working within the platform.

“Brian represents Proforma’s considerable purchasing power in the marketplace within The Standards Committee.” said CEO Vera Muzzillo. “He brings valuable insights to developing new standards for technology in our industry. This level of collaboration with technology leaders from The Standards Committee is an unprecedented way to achieve even more from our fully-integrated business management technology platform, ProVision.

About Promo Standards
PromoStandards is made up of distributors, suppliers and service providers. The group’s objective is to collaborate together to create industry-leading open standards that enable industry participants to improve customer experience, reduce transactional friction, and effectively execute their digital strategy. To learn more visit

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With over 40 years of experience and nearly $500 million in sales, Proforma is the technology and business success leader in the printing and promotional products industry. Proforma's record breaking success includes having 25 of its Affiliate Owners named to Inc. Magazine's 2019 list of the 5,000 fastest-growing companies. In 2019, Proforma celebrated 193 Affiliate Owners achieving its annual Million Dollar Club with sales ranging from $1 million to $40 million. The Proforma Million Dollar Club is the largest collection of million dollar and multi-million dollar Affiliate Owners in the industry