Proforma Hosts Promo Standards Meeting

CLEVELAND, OHIO (February 12, 2020) – Proforma, the $500 million technology and business success leader, hosted a meeting this week for PromoStandards.

“The Standards Committee is an important part of the continual advancement of technology within our industry.” said Proforma’s CTO Brian Carothers. “By collaborating with other distributors, suppliers and service providers, it defines what standards need to be updated or created to improve and simplify the interactions between distributor’s and supplier’s systems.”

The meeting hosted a number of Standards Committee members including Hit Promotional CIO Eric Shonebarger, Gemline CTO David Gallant, Starline VP of Operations Jon Norris, Hit Promotional Director of Integrations and ERP Raj Mukherjee, Proforma CTO Brian Carothers, Pablo Hanke from DistributorConnect, Dustin Kessler from Staples, Lead Developer at commonsku Robert Cathro-Oliver and Steve Lussier from Essent. This meeting in particular was focused on updating ProVision’s Order Status service which reduces the cost of fulfilling orders for Proforma Owners working within the platform.

“Brian represents Proforma’s considerable purchasing power in the marketplace within The Standards Committee.” said CEO Vera Muzzillo. “He brings valuable insights to developing new standards for technology in our industry. This level of collaboration with technology leaders from The Standards Committee is an unprecedented way to achieve even more from our fully-integrated business management technology platform, ProVision.

About Promo Standards
PromoStandards is made up of distributors, suppliers and service providers. The group’s objective is to collaborate together to create industry-leading open standards that enable industry participants to improve customer experience, reduce transactional friction, and effectively execute their digital strategy. To learn more visit

About The Author

With over 40 years of experience, Proforma is the $500 Million Technology & Business Success Leader in the Promotional Products and Print Industry. Proforma’s recent investment of over $15 million in Technology maximizes Affiliate success. Sales increased over 22% and Gross Profits grew over 18% for Affiliates on the system for over one year. Proforma’s record breaking success includes having 18 of its Affiliates named to Inc. Magazine’s 2020 list of the 5,000 fastest-growing companies and 193 Affiliates achieving its Million/Multi-Million Dollar Club with sales from $1 million to $38 million.