Proforma Affiliate Owners Win $12 Million eCommerce Contract

CLEVELAND, OHIO – Proforma is proud to announce that affiliate Owners Kristen Scotto and Rick Royall have won a three-year $12 million contract with one of the nation’s largest automotive tire marketers.

After assessing the client’s needs for an online platform that could process promotional product and apparel orders across nearly a dozen national tire brands, Scotto teamed up with her fellow Million Dollar Club Member and affiliate Owner, Rick Royall, who had extensive experience with online stores and national accounts. The resources needed to win this account were all-encompassing, involving Proforma’s Business Development team for project execution as well as Proforma’s Technology and eCommerce teams for the creation of an automated online store.

“We would not have won this account without the strategic guidance from our Business Development and Vendor Development teams,” says affiliate Owner Rick Royall. “Proforma played an integral role in helping us develop our strategy, proposal and overall value proposition to help us win the business.”

Proforma’s Technology team was able to ensure that Scotto and Royall’s online store was capable of automating inventory management for over 11,400 employees daily. Scotto notes that within the first month since its launch, the online store has already generated over $200,000 in sales.

“It is no surprise that eCommerce solutions will control the future of our industry,” says Kristen Scotto. “Proforma’s technology solutions and resources have allowed Rick and myself to offer the great product selections, faster deliveries and increased efficiencies that our clients are looking for. To combat competition in today’s world, you have to consistently stay ahead of the curve, and Proforma ensures we’re always one step ahead. It is also helpful to be a part of an organization with the largest group of million and multi-million dollar owners. Rick and I got to know each other through Proforma’s Million and Multi-Million Dollar Club. I could not have won this without Rick’s help.”

“Business success powered by technology isn’t just a claim we make, it’s a promise we keep,” says Proforma CEO Vera Muzzillo. “Our steadfast values have always included maximizing the success of our affiliate Owners, but we are now looking towards a technology-driven future and will continue to invest in the technology solutions that allow our affiliate Owners to secure these accounts. In an industry that changes as rapidly as ours, technology is here to stay and we’re committed to evolving our solutions just as quickly.”

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About The Author

With over 40 years of experience and nearly $500 million in sales, Proforma is the technology and business success leader in the printing and promotional products industry. Proforma's record breaking success includes having 25 of its Affiliate Owners named to Inc. Magazine's 2019 list of the 5,000 fastest-growing companies. In 2019, Proforma celebrated 193 Affiliate Owners achieving its annual Million Dollar Club with sales ranging from $1 million to $40 million. The Proforma Million Dollar Club is the largest collection of million dollar and multi-million dollar Affiliate Owners in the industry