So Great It Should Almost Be Illegal

Fellow distributor owners and sales reps, have you ever stopped to think how unbelievably fortunate we are to be distributors?

  • We don’t need to own any manufacturing equipment.
  • We don’t need to own any manufacturing plants.
  • We don’t need to hire manufacturing employees.
  • We don’t need to invest in any inventory.

All we need is a business card and the gumption to go find customers. Our suppliers do all of the above and so much more for us.

From time to time I hear distributors complain about suppliers. Sometimes the complaint may be warranted. But, have you ever stopped to think about all the risk, investment and work it requires to be a supplier in our industry?

When I stop to think about how fortunate I am to be on the distributor side of the business, I am eternally grateful. Sometimes I tell people that being a distributor in this industry is such a great “racket” it should almost be illegal!

Thank you to all the great suppliers that make it possible for us distributors to thrive.

Proforma is the leader in the printing, promotional products and packaging industries with a creative edge to add impact and value to your programs. Get in touch to learn how Proforma can help you achieve your marketing and overall business goals.

About The Author

Greg Muzzillo started Proforma as an industry distributor in 1978. The company grew quickly and in the early 1980s Proforma was recognized for three consecutive years on Inc. magazine’s list of the 500 fastest-growing companies in North America. In the late 1980’s Proforma introduced its membership program to empower distributors to retain their business ownership and independence, and to share in sales and marketing resources, purchasing power with industry suppliers, one back office including all billing, accounting, vendor payments, cash flow, computer systems and more. Today Proforma has over 600 Members and is the $500 Million leader in the Promotional Products and Print Industry. Proforma’s record breaking success includes having 18 of its Affiliates named to Inc. Magazine’s 2020 list of the 5,000 fastest-growing companies and 193 Affiliates achieving its Million/Multi-Million Dollar Club with sales up to $38 million.