Hustle Builds Muscle

We all know that the best way to build muscle is through resistance training. Resistance training is a form of exercise using weights, rubber bands or your own bodyweight to provide resistance to various muscles. This resistance causes the muscle to strain or fail which forces it to grow stronger over time. 

That’s about the same process for growing sales. When we hustle, work hard and face resistance, we create strain or failure. That strain or failure in the sales process forces us to grow in our skills and get stronger over time.

We also know that when we quit going to the gym and stop working out, our muscles can get flabby quickly. The flabbier we get, the harder it is to get back into resistance training and feel great again. Even though we all know we will feel great when we leave the gym, most of us struggle to get up and go to the gym.

It’s the same with sales. You know how great you will feel after a great day of hustling, but every day we struggle to get up and hustle. 

The key to success in business is to know where your hustle will build the most muscle and get after the resistance and failure every day.

Hustle builds muscle.

About The Author

Greg Muzzillo started Proforma as an industry distributor in 1978. The company grew quickly and in the early 1980s Proforma was recognized for three consecutive years on Inc. magazine’s list of the 500 fastest-growing companies in North America. In the late 1980’s Proforma introduced its membership program to empower distributors to retain their business ownership and independence, and to share in sales and marketing resources, purchasing power with industry suppliers, one back office including all billing, accounting, vendor payments, cash flow, computer systems and more. Today Proforma has over 600 Members and is the $500 Million leader in the Promotional Products and Print Industry. Proforma’s record breaking success includes having 18 of its Affiliates named to Inc. Magazine’s 2020 list of the 5,000 fastest-growing companies and 193 Affiliates achieving its Million/Multi-Million Dollar Club with sales up to $38 million.