Proforma Hosts First Annual Technology User Conference

CLEVELAND (July 30, 2019) – Proforma, the $500 million Cleveland-based leading franchisor in the Print and Promotional Products industry, held its first Annual Technology User Conference July 21 – July 24 at the Gaylord Palms Resort & Convention Center in Orlando, Florida. The conference’s theme, “Envision,” brought together thought leaders, technology innovators, executives, supplier partners, current affiliate Owners and prospective new affiliate Owners seeking to improve their organization using the most influential business management platform in the industry.

“Business success powered by technology is the future of this industry,” says Vera Muzzillo, Proforma’s Chief Executive Officer. “Our annual Envision User Conference provides the forum for us to work hand in hand with our affiliate Owners to provide the right combination of technology, data, training, and support to ensure our Owner’s success.”

Over 100 affiliates were in attendance at the Envision User Conference on Monday, and they received the exclusive opportunity to meet Proforma’s 75-member internal Technology team to discuss the newest system updates on Proforma’s $12 million Business Management Technology Platform.

“Affiliate Owners and their team members who attended the Envision User Conference learned the latest best practices for using our technology to drive sales and marketing results,” adds Brian Carothers, Proforma’s Chief Technology Officer. “Also, participants had the chance to network with other early adopters of the system and share ideas for even better ways to leverage the unique business intelligence and powerful workflow capabilities of ProVision to drive their business success.”

The ProVision System has been in development for more than four years. The first beta users began entering orders more than three years ago, and the system entered the pre-release phase last fall.

“Being a user on ProVision for the past year has allowed me to watch my sales grow by over 32% and gross profits by over 22%, all while giving me more time to focus on other aspects of my business and personal life. To have a true ‘business management’ system at our disposal changes our entire game on how we conduct our day to day,” says Multi-Million Dollar Club Owner, Steve Flaughers. “I’m excited, our CSR’s are more efficient and our sales professionals are more motivated than ever. I’m excited about the newest system updates that Proforma is rolling out for ProVision, and can’t wait to see how this further increases the efficiency of my business processes.”

Stan Maxwell, Proforma’s Chief Strategy Officer adds, “Proforma is very excited to officially launch ProVision, the industry’s most powerful and robust Business Management Technology System, this November. Proforma will always be a sales and marketing company, but we are powered by technology. There is no other company in our industry that would consider making this investment in technology, no other company that has an industry-leading internal development team and no other company that has the visionary leadership. The Envision User Conference also gave our affiliate Owners the exclusive opportunity to join the current list of more than 1,000 early adopters on ProVision.”

About Proforma

With over 40 years of experience and nearly $500 million in sales, Proforma is the leading network of Owners in the printing, promotional products and packaging industry. Proforma’s record breaking success includes having 25 of its Owners make Inc. Magazine’s list of the 5,000 fastest-growing companies. In 2018, Proforma celebrated 190 Owners achieving its annual Million Dollar Club with sales ranging from $1 million to $35 million in sales. The Proforma Million Dollar Club is the largest collection of million dollar and multi-million dollar Owners in the industry.

About The Author

With over 40 years of experience, Proforma is the $500 Million Technology & Business Success Leader in the Promotional Products and Print Industry. Proforma’s recent investment of over $15 million in Technology maximizes Affiliate success. Sales increased over 22% and Gross Profits grew over 18% for Affiliates on the system for over one year. Proforma’s record breaking success includes having 18 of its Affiliates named to Inc. Magazine’s 2020 list of the 5,000 fastest-growing companies and 193 Affiliates achieving its Million/Multi-Million Dollar Club with sales from $1 million to $38 million.