Proforma Kicks Off “THE STEPS” 2018 Convention and Family Reunion

Cleveland, OH (August 7, 2018) ‒ Proforma is excited to kick off its “The Steps” themed 2018 Convention & Family Reunion at the MGM Grand in Las Vegas, NV from August 26th-29th with thoughtful, strategic and valuable new sessions that will truly be an energizing experience for all.

“Every year at Convention we look at ways in which we can create great value to our Owners and their extended teams”, said Greg Muzzillo, Founder of Proforma. “This year our focus is ‘The Steps’ to achieve success. There is no better opportunity to learn, share lessons and exchange ideas with other Owners and industry professionals than at our Convention and Family Reunion.”

This year’s sessions include hearing from the most influential Proforma Owners during their “Inside Look at Successful Best Practices” opening session, learning how to grow your business with eCommerce, implementing marketing strategies including a social media presence to grow your customer base, and learning what’s new from the Supplier Partner front with new products and trends.

Other exciting additions to this year’s Convention include new sessions dedicated to Sales Representatives in which they will learn different approaches to prospecting for new clients, upselling current clients, and how to out strategize and outsell the competition, as well as a new session for our top producers focused on embracing and practicing Strategic Foresight.

“The opportunity to have so many different people in the industry under one roof is truly a unique experience and should be taken full advantage of at this year’s Proforma Convention and Family Reunion and every year”, said Andy Fornaro, Owner of Proforma R&E Graphics in Annandale, NJ and Proforma’s Owner Advisory Council President. “We put the energy into growing our business, but we need to remember to put the energy into also learning and growing professionally.”

Additional headlining events will include “back by popular demand” the Supplier Fashion Show where models will walk down the runway, showing off the most popular apparel trends and newest product lines from the industry’s top Suppliers.

Attendees will also want to join motivational speaker John Davis at the Closing Luncheon on Wednesday, August 29th. Davis, a fight director, stunt coordinator and professional comedian, will take things full speed ahead and leave attendees wanting for more after listening to his “5 Steps to Take Action” session with some valuable take-aways relevant to this year’s Convention theme ‘The Steps’.

For more information about Proforma, please visit

About Proforma

With 40 years of experience and $500 million in sales, Proforma remains clearly focused on its mission to help its owners’ dreams come true. Proforma’s tagline is “We Make Millionaires.” Only Proforma empowers its owners with a full array of both printing and promotional products, 200 support center associates, and $4 million in sales and marketing programs, tools and support. Only Proforma has over 170 members in its prestigious Million Dollar Club and has a founder that built a $20 million distributorship, assuring owners that only Proforma knows how to help them every step of the way. Proforma has received numerous awards and is recognized as one of the top two largest companies in its industry. Proforma serves approximately 60,000 clients through 700 member offices across the globe.

About The Author

With over 40 years of experience, Proforma is the $500 Million Technology & Business Success Leader in the Promotional Products and Print Industry. Proforma’s recent investment of over $15 million in Technology maximizes Affiliate success. Sales increased over 22% and Gross Profits grew over 18% for Affiliates on the system for over one year. Proforma’s record breaking success includes having 18 of its Affiliates named to Inc. Magazine’s 2020 list of the 5,000 fastest-growing companies and 193 Affiliates achieving its Million/Multi-Million Dollar Club with sales from $1 million to $38 million.