Time For Your Declaration of Independence

The 4th of July is when we Americans celebrate our independence, our freedom.

As you prepare your celebrations, let me encourage you to reflect on these two questions:

Are you truly independent? Are you truly free?

Most distributors with whom I speak don’t seem very independent. They seem to be enslaved by all of the requirements and details of running a business.

Here’s an easy test: Could you fly to Hawaii for three months and tell someone where to send your check?

If your answer is “yes”, congratulations! You have much to celebrate.

If your answer is “no”, then let me encourage you to spend some time this holiday to reflect on whether your goal is to eventually enjoy that level of independence. If that level of independence is your ultimate goal, put together a plan of action that helps you achieve that goal.

Finally, no matter what point we are currently at in our business, during this holiday we all need to celebrate our freedom to pursue our dreams.


Read past articles in Greg’s Million Dollar Mindset at Promo Marketing Magazine

About The Author

Greg Muzzillo started Proforma as an industry distributor in 1978. The company grew quickly and in the early 1980s Proforma was recognized for three consecutive years on Inc. magazine’s list of the 500 fastest-growing companies in North America. In the late 1980’s Proforma introduced its membership program to empower distributors to retain their business ownership and independence, and to share in sales and marketing resources, purchasing power with industry suppliers, one back office including all billing, accounting, vendor payments, cash flow, computer systems and more. Today Proforma has over 600 Members and is the $500 Million leader in the Promotional Products and Print Industry. Proforma’s record breaking success includes having 18 of its Affiliates named to Inc. Magazine’s 2020 list of the 5,000 fastest-growing companies and 193 Affiliates achieving its Million/Multi-Million Dollar Club with sales up to $38 million.