It’s Just Lunch

How do you spend your lunchtime?

Many distributors and sales reps think lunch is a great time to eat a sandwich at their desk and catch up on their work. In my view, this is an incredibly bad use of the potentially most valuable part of your day.

We are all in the relationship business. Lunch is a great opportunity to create new relationships and grow existing relationships. Let me encourage you to make a list of all the people with whom you would like to create or grow relationships:

  • Prospective customers
  • Existing customers
  • Referral sources
  • Mentors and advisors
  • Valued suppliers
  • Key employees

My guess is that you could easily create a list of 50 to 100 such folks. Once you have your list, take a few moments to prioritize the list. Have a goal of sharing lunch with at least two to three people from your list every week. You will easily fill your calendar. If someone says they’re too busy to go out to lunch, offer to bring lunch to them.

If you want to grow your business—if you want to grow your success—it’s time to grow your relationships. A few lunches a week could have an amazing impact on your business and success.


Read past articles in Greg’s Million Dollar Mindset at Promo Marketing Magazine

About The Author

Greg Muzzillo started Proforma as an industry distributor in 1978. The company grew quickly and in the early 1980s Proforma was recognized for three consecutive years on Inc. magazine’s list of the 500 fastest-growing companies in North America. In the late 1980’s Proforma introduced its membership program to empower distributors to retain their business ownership and independence, and to share in sales and marketing resources, purchasing power with industry suppliers, one back office including all billing, accounting, vendor payments, cash flow, computer systems and more. Today Proforma has over 600 Members and is the $500 Million leader in the Promotional Products and Print Industry. Proforma’s record breaking success includes having 18 of its Affiliates named to Inc. Magazine’s 2020 list of the 5,000 fastest-growing companies and 193 Affiliates achieving its Million/Multi-Million Dollar Club with sales up to $38 million.