The Insanity of Vanity

We’ve all heard the definition of insanity: Repeating the same thing over and over again and expecting different results.

May I ask if this describes your typical day? Repeating the same thing over and over again and getting the same results?

I have had the opportunity to speak with thousands of distributors and reps in the industry. Most times when trying to start a conversation with them I hear, “I’ve been in this industry for many years … blah, blah, blah.” Their pride (and tyranny of the urgent) keeps them from listening for even a few minutes.

I have learned that most folks who say, “I’ve been in the industry for many years … blah, blah, blah” have really been in the industry for only one year and have repeated that year many times. That’s the definition of insanity. Typically, such folks have lower levels of success.

The most successful people I know always have a few minutes to listen. To learn. To see if there’s something of value in a potential conversation. It only takes a few minutes to discover whether there is value in continuing a conversation or not.

If you really want different results in your business, you need different ideas and strategies to get the results you are seeking.

Every day you are receiving calls and emails from suppliers and service providers. If you really want different results in your business, let me encourage you to take a few minutes a day to be open to their communications. These folks just might have the different ideas and strategies you need to change your results.


Read past articles in Greg’s Million Dollar Mindset at Promo Marketing Magazine

About The Author

Greg Muzzillo started Proforma as an industry distributor in 1978. The company grew quickly and in the early 1980s Proforma was recognized for three consecutive years on Inc. magazine’s list of the 500 fastest-growing companies in North America. In the late 1980’s Proforma introduced its membership program to empower distributors to retain their business ownership and independence, and to share in sales and marketing resources, purchasing power with industry suppliers, one back office including all billing, accounting, vendor payments, cash flow, computer systems and more. Today Proforma has over 600 Members and is the $500 Million leader in the Promotional Products and Print Industry. Proforma’s record breaking success includes having 18 of its Affiliates named to Inc. Magazine’s 2020 list of the 5,000 fastest-growing companies and 193 Affiliates achieving its Million/Multi-Million Dollar Club with sales up to $38 million.