You Can’t Lose Something…

Do you sometimes hesitate to ask for what you want?

The truth is we all do.

We hesitate to ask for the appointment. We hesitate to ask for the order. We hesitate to ask for referrals. We hesitate out of a fear of “loss.” A fear of hearing “no.”

Here’s a bit of wisdom a good friend shared with me many years ago that has stuck with me to this day.

“You can’t lose something you never had.”

Think about it. Why hesitate to ask for the appointment? Since you didn’t have an appointment to begin with, the worst thing that can happen is you end up right where you are. No appointment.

Same thing with asking for the order. Asking for referrals. And asking for anything else we want.

Next time you sense that you are hesitating to ask for something just remember that you can’t lose something you never had.


Read past articles in Greg’s Million Dollar Mindset at Promo Marketing Magazine

About The Author

Greg Muzzillo started Proforma as an industry distributor in 1978. The company grew quickly and in the early 1980s Proforma was recognized for three consecutive years on Inc. magazine’s list of the 500 fastest-growing companies in North America. In the late 1980’s Proforma introduced its membership program to empower distributors to retain their business ownership and independence, and to share in sales and marketing resources, purchasing power with industry suppliers, one back office including all billing, accounting, vendor payments, cash flow, computer systems and more. Today Proforma has over 600 Members and is the $500 Million leader in the Promotional Products and Print Industry. Proforma’s record breaking success includes having 18 of its Affiliates named to Inc. Magazine’s 2020 list of the 5,000 fastest-growing companies and 193 Affiliates achieving its Million/Multi-Million Dollar Club with sales up to $38 million.