The Muzzillo Dictionary of Sales Terminology: The Definition of ‘I Will Call You’

In the Muzzillo Dictionary of Sales Terminology, definitions of many key words and phrases aren’t what they appear to be. In my previous article, I shared how the definition of “no” really is “not yet.”

Similarly, when a prospect tells you, “I will call you,” what they are really saying is, “I will never call you.”

Buyers are liars. You know that’s true. You’ve probably lied to salespeople yourself. Maybe you lied to a car salesperson after a test drive or to a realtor after viewing a home for sale. Buyers are liars.

So when someone tells you, “I will call you,” you need to understand that they will never call you.

Your response when someone tells you this should be, “Great, I will look forward to hearing from you. If I don’t happen to hear from you by [whatever an appropriate date is], I will reach out to you.” Then, mark your calendar and be ready to call them, because nine out of 10 times they will never call you.


Read past articles in Greg’s Million Dollar Mindset at Promo Marketing Magazine

About The Author

Greg Muzzillo started Proforma as an industry distributor in 1978. The company grew quickly and in the early 1980s Proforma was recognized for three consecutive years on Inc. magazine’s list of the 500 fastest-growing companies in North America. In the late 1980’s Proforma introduced its membership program to empower distributors to retain their business ownership and independence, and to share in sales and marketing resources, purchasing power with industry suppliers, one back office including all billing, accounting, vendor payments, cash flow, computer systems and more. Today Proforma has over 600 Members and is the $500 Million leader in the Promotional Products and Print Industry. Proforma’s record breaking success includes having 18 of its Affiliates named to Inc. Magazine’s 2020 list of the 5,000 fastest-growing companies and 193 Affiliates achieving its Million/Multi-Million Dollar Club with sales up to $38 million.